The audience for adoption information is a powerful and growing segment within the parenting category.
- Approximately 1 million families are actively seeking to adopt at any given time
- More than 1.5 million adopted children under age 18 live in the US today
- Over 94% of Americans approve of adoption, up from 56 % in 1996.
- The number of children adopted internationally has tripled in the last ten years.
The Adoptive Families audience is upscale and well-educated.
- 88% College Educated
- Media income: $88,000
- 97% Female
For more than thirty years, Adoptive Families has served as the leading source of authoritative, trusted parenting information for families before and after adoption. Online, in print, and via directories and e-mail, Adoptive Families serves informative, well-written service articles selected for their appeal and universality for all adoptive families.
In print and online, the Adoption Families annual Adoption Guide is the established source of information for those starting out in adoption. The Adoption Guide contains a detailed directory of adoption professionals and their programs, overview articles, checklists and planners. Premium online listings are searchable by a variety of criteria. The print Guide is distributed through infertility and adoption professionals.
Online:
adoptivefamilies.com
a portal site offering content, tools, directories, community
theadoptionguide.com
pre-adopt informaton site offering support and local resources
bonding after adoption
everything parents need to welcome home their child
Enewsletter:
weekly opt-in enewsletter
(see sample)
Professional directories:
Annual Adoption Guide
Special Collections:
Talking About Adoption
Bonding after Adoption
Growing Up Adopted
Licensed content:
Babycenter.com
iVillage.com